Mark this historic moment and celebrate the Queen’s Platinum Jubilee in central London
This summer marks a momentous occasion as Her Majesty Queen Elizabeth II celebrates her 70th year on the throne. The Queen is the first British sovereign to reach this milestone and the anniversary adds to her status as the longest reigning female monarch in global history.
Much has changed since she succeeded her father at just 25 years old in 1952, but on the unparalleled streets of St James’s, tradition will meet with the contemporary to form a fitting tribute to Britain’s long-standing Queen Elizabeth.
If you’re wondering how to celebrate the Platinum Jubilee then look no further than St James’s and Regent Street. In the heart of London and neighbouring closely where Her Majesty herself will celebrate, expect to see Union Jacks galore as the best of British tradition comes together across the four-day June bank holiday and beyond.
Missed our spectacular Jermyn Street Jubilee Fete? Here, discover more exciting events taking place during the jubilee celebrations.
Celebrate with the Queen’s chosen favourites
Elsewhere, royal warrant holders that call St James’s home will also be marking the occasion with wonderful window displays celebrating their shared history with The Crown, and welcoming customers into boutiques with special offers and select tastings. Those looking to mark the Jubilee with some memorabilia will not be disappointed by all that St James’s has to offer, especially during this special weekend with many warrant holders sharing the items and provisions beloved by the Royal Family — whether that be fragrance at Floris, shirting at Turnbull & Asser or the perfect pinot noir, or English cheddar.
Choose your spot to spectate in style
Prior to the Jubilee Bank Holiday, celebrations will commence with the unveiling of hundreds of Union Jack flags on 17th May until mid-June, proudly sitting above the iconic central London streets of Regent Street, St James’s and beyond. It’s set to be a can't-miss sight of British pageantry.
For those wishing to experience the Jubilee pageant in a more relaxed setting, a large screen will be in place in the public piazza of St James’s Market, primed to broadcast dedicated Jubilee content across the weekend, with BAFTA taking over until 12th June with daily screenings of masterclasses, Q&As and more from leading film, games and TV professionals.
Her Majesty and the Royal Family’s appearance on the Buckingham Palace balcony has long been a tradition observed at such celebrations, and those wishing to recreate the experience should look no further than The Stafford Hotel's Stafford Park Suite. On the fifth floor of the Green Park-adjacent hotel, the suite offers unrivalled views of London’s most iconic landmarks and comes complete with a private terrace, perfect for your very own Jubilee celebration or to watch the Royal Air Force’s fly-past during the Trooping the Colour parade on 2nd June.
Plan a day of decadent and delectable feasting
Another opportunity to sit in the middle of the action harks back to another brilliant British tradition: picnicking. With a wealth of vivid green spaces in its surrounds, St James’s Park is the perfect place to host your very own jubilee picnic. Collect provisions from local suppliers and pull up with your Fortnum and Mason hamper or special selection from Paxton & Whitfield to celebrate the occasion in fitting style. Or, instead, treat yourself to palace-standard hospitality by booking in for Sofitel St James's jubilee-themed afternoon tea.
Whether you’re looking to plan a royal day out or crafting a foodie feast of palace favourites, there’s no place like St James’s to celebrate and mark this momentous moment in history.