Jermyn Street offers a truly unique shopping experience, full of one of a kind retailers that simply do not exist elsewhere. Contemporary designers nestled next to historic specialist shops, world famous emporiums, and unusual boutiques. There’s also a sprinkling of bars, restaurants and cafes that cater to those who prefer their shopping after a coffee or a glass (or two) of bubbly.

A truly unique shopping experience, full of one of a kind retailers that simply do not exist elsewhere.

As the original home of menswear, Jermyn Street has traditionally sold shirts and gentlemen’s apparel, but it’s also home to a selection of galleries, specialist stores, and the West End’s smallest theatre. The shops of Jermyn Street have dressed everyone from greats like Elizabeth Taylor and Fred Astaire to modern icons like Daniel Craig - but they rarely shout about it. This area prides itself on discreet service, but the Royal Warrants displayed in so many of the stores tell a story of quality and craftsmanship.

Time your visit to coincide with London Fashion Week Men’s, where Jermyn Street hosts an annual catwalk show, or try your hand at one of the masterclasses held throughout the year at various locations, including internationally renowned cheesemonger Paxton & Whitfield. Come for the on trend fashion and delicious cocktails, but stay for the kind of old world service you read about in books.