St James’s has long been a hub of craftsmanship, heritage, and style – home to generations of artisans, designers, and entrepreneurs who have shaped its identity. This International Women's Day, we celebrate the inspiring women who are redefining tradition, pushing boundaries, and making their mark in this historic neighbourhood.
From pioneering tailoring on Jermyn Street to reimagining sustainable cashmere and curating a coffee experience rooted in connection, these founders are leading with creativity, resilience, and innovation. We spoke to three remarkable women – Emma Willis, Mandkhai Jargalsaikhan, and Devi Trianna – to hear their stories, inspirations, and advice for the next generation of female entrepreneurs.
MANDKHAI JARGALSAIKHAN
Your approach to cashmere is redefining how we think about luxury knitwear. What drives your commitment to innovation and sustainability in fashion?
At Mandkhai our luxury knitwear celebrates the artistry of a highly skilled craftsmanship, with our considered approach of goat-to-garment sustainable production and with the aim to develop our unique modern creativity.
As a female founder in the luxury fashion space, what challenges have you faced, and what keeps you motivated?
The challenge of being the founder of any growing business is managing all the aspects together, and being a female founder adds an extra layer to that. We proudly say that we are women-led.
Our London team is entirely women, and our whole production team is made up of women. Together, women can find a common ground; they can support and empathise with each other and accomplish a lot. It’s truly rewarding to see how Mandkhai resonates with my audience and enhances their sense of self.
Mandkhai Cashmere is rooted in Mongolian heritage but feels incredibly modern. How do you merge tradition with contemporary style?
I studied fashion design in London, and I believe that you are a product of your environment – where you are and your experiences shape you. Naturally, I am connected to my roots, and I always strive for a balance in combining my Mongolian heritage with my global experience.
What has been your proudest moment as a female founder?
Opening our flagship store in London, particularly in such a historic location like St James’s, has been my proudest moment for the business. It is wonderful to be able to connect directly with our clients in-store and to understand their likes and needs.
What does International Women’s Day mean to you personally, and how do you hope to see the fashion industry evolve for women in the coming years?
It is great that International Women’s Day is celebrated globally and I hope it helps build the recognition of the difficult lives of women in places of inequality.
Currently, the top fashion designers and creative directors are predominantly male, and I believe women are underrepresented. I would love to see the industry spotlight more of the women within it. There are so many essential roles in fashion that go unnoticed, and these individuals deserve recognition. Ultimately, these roles are what help bring the art to life.
What’s one piece of advice you would give to the next generation of women looking to lead in fashion?
My advice to the next generation of women in fashion is to find your unique niche and stay committed to your vision. There will be challenges and criticism, so developing a thick skin and inner strength is key. Stay resilient and focused on your goals, and use obstacles as opportunities to grow.
St James’s is known for its elegance and rich history. Do you have a go-to spot in the area for inspiration or relaxation?
There is so much heritage and history in St James’s, and one of my favourite things to do is take a walk along Jermyn Street. It’s a wonderful spot for people watching and soaking in the vibrant atmosphere. I also love visiting Maison Assouline, it’s a brilliant concept store with a unique and special offering.