Wander through St James’s and nearby Regent Street from 9th November and you’ll find Christmas Spirits all around. Soak up the festive cheer and remember each moment with our top four photo spots to capture London’s best Christmas lights and inviting window displays.
1. Fortnum & Mason
The magic of Fortnum's at Christmas is shared across generations; create shared memories with the kids and your loved ones this year with a visit to Where Christmas Comes Alive. There's a party on Piccadilly and everyone's invited as Fortnum's top festive gifts come to life. See dancing cakes, a sleigh pulled by hampers and more – there's noël better place to start your West End Christmas adventure.
2. Jermyn Street Spirits
Jermyn Street is world-renowned for its timeless tailoring and British craftmanship. To celebrate its enduring legacy, the Spirits in St James’s Christmas light display fly high above the street dressed in beautiful billowing fabric.
Continue down to St James's Market Pavilion and pose with our newest Spirit. Check in on our pigeon pals while you're there with St James's Market Pavilion's latest installation.
3. Piccadilly Arcade and Princes Arcade
Tucked back from Piccadilly, you'll find two charming shopping arcades draped in festive finery. Enjoy a full sensory experience as you walk past modern self-care brand Aesop, next to Santa Maria Novella – found in Piccadilly Arcade since the early 17th century. Pause for a photo in Princes Arcade with a warming pick-me-up at Compane.
4. Waterloo Place Christmas tree
With Christmas trees sprouting up all over the city, the Waterloo Place Christmas tree is something special. Make the most of wide pavements and snap a group photo beneath the tree before wandering down to see the historic Trafalgar Square tree.
For even more Christmas magic, don't miss the new installations in nearby Glasshouse Street, Swallow Street and glittering Quadrant Arcade. Find the best festive photo spots on Regent Street with our guide.
Think you’ve found the best festive photo spot? Tag @stjameslondon and use #StJamesLondon to share it with us.