A completely new and unique shopping concept is coming to St James's this October. Showcase, the rapidly expanding private sale pioneers (and secret source of many a fashionista's most standout pieces), are making the move from roving pop-up, to bricks and mortar. Their centrally located first permanent home will soon be located at 12 Regent Street St James's. The store will combine exclusive sales from some of the worlds most coveted brands with the Next Big Thing, a platform for emerging designers.

Having hosted more than 250 private sales across the capital over the past half decade from the likes of Christopher Kane, Charlotte Olympia and Mary Katrantzou, the shop will now be the exclusive location for Showcase's sought-after sales. In order to gain access to events, customers must sign up at the Showcase website. The private shopping events will run anywhere from one to four days each, and there will be around six to eight events per month, giving fashion lovers many opportunities throughout the year to purchase one-off pieces from high end brands.

The Next Big Thing retail concept will bring together a carefully curated line up of more than 40 of the most exciting emerging designers across fashion, jewellery, accessories and lifestyle, which will grow and evolve over the seasons as new designers are added to the offering. Many of the brands are British designed and made, celebrating contemporary British talent, textiles and skills.

Fashion brands lined up for the October launch include British knitwear designer Genevieve Sweeny, who fuses traditional techniques with contemporary designs and unusual yarn combinations to create standout sweaters for men and women, and high end menswear brand Advani, which combines European style and craftsmanship with an Indian twist, inspired by the cross-cultural flair of founder Abhishek Advanis grandparents.

Also on the roster are St Piece, who are a London-based print design studio specialising in highly decorated silk scarves and accessories for men and women and Troy, a made-in-Britain label focusing on outerwear and wardrobe staples with a modern English country feel such as wax parkas and twill dungarees, founded by sisters Rosie van Cutsem and Lucia Ruck Keene.

There will be jewellery from Sini Kolari whose hand crafted silver pieces are inspired by the changing Nordic seasons, wandering in nature, slow mornings and the sound of rain, and art you can wear by Monica Maja Richardson, who prints her own original abstract paintings onto fabric which are then turned into beautiful kaftans, scarves, sarongs and cushions. Plus many, many more.

The building was designed by renowned cinema architect Robert Cromie and has been home to the Paris Cinema and, more recently, a BBC radio studio. Summer Creative are the visionaries behind the new interior concept and design. Alongside the
Next Big Thing permanent collection there will be an elegant lounge area and all day café serving coffee with beans by The Lands End Coffee Company. This emerging micro coffee roaster from Cornwall run small batches of sustainably sourced single-origin coffee, supporting women's cooperatives and farms, so you can feel good about that inevitable post-shopping caffeine
break, too.

Sign up for exclusive access to retail events, fashion exhibitions and more on their website below.