As the festive season fills Regent Street and St James’s with joy and excitement, we’re introducing Quiet Hour in stores to create an inclusive and welcoming atmosphere for all.
Designed for individuals who may find the festive period overwhelming, Quiet Hour offers a sensory-friendly shopping experience with reduced lighting, calming music, and tailored services.
Taking place every Monday in December (2nd, 9th, 16th, 23rd) here’s what our retailers have planned for Quiet Hour:
Smeg – St James’s
From 8:30am to 9:30am, Smeg will offer:
- Dimmed lighting and a specially curated calming playlist (with suggestions welcomed).
- A by-appointment service for personalised attention.
- Complimentary coffee, tea, or hot chocolate to enhance your experience.
- The team will be on hand to ensure a stress-free start to your day.
Thomas Pink – St James’s
Committed to creating a tranquil shopping experience, Thomas Pink will open at 9am for Quiet Hour on Mondays in December. Visitors can enjoy:
- Dimmed lights.
- Calming background music.
- An optional appointment service for personalised assistance. To book, email Jermynst@thomaspink.com.
Aspinal of London - St James's
From 9am to 10am, Aspinal of London will offer:
- No music, to allow for a calming atmosphere
Russell & Bromley – Regent Street
Russell & Bromley on Regent Street will open an hour earlier, from 9am to 10am. During this time:
- Lights will be dimmed.
- Music will be quieter to create a calm shopping environment.
- This initiative makes it easier to browse their timeless collection of shoes and accessories in a serene setting.
Longchamp - Regent Street
Longchamp will open an hour early every Monday from 9am to 10am in December, offering:
- Reduced lighting and quieter music for a calm in-store experience.
- Complimentary coffee, tea, and water to enhance your visit.
- An optional appointment service for personalised assistance, available via regentstreet@longchamp.com.
Facetheory (Quadrant Arcade) – Regent Street
Face Theory will provide a serene shopping atmosphere every Monday from 9am to 10am. Shoppers can look forward to:
- Dimmed lights and sensory-friendly displays.
- Calming Christmas music.
- Appointment options for face scans and skincare consultations.
- Appointments can be booked via quadrant@facetheory.com.
Church's shoes - Regent Street
Church's will offer a tranquil shopping experience every Monday from 9am to 10am (by appointment only) during December, featuring:
- Music turned off for a peaceful atmosphere.
- A minimal team of two staff members on-hand to assist.
- Appointment bookings available via ian.cardy@church-footwear.com for personalised service.
Piquadro - Regent Street
Piquadro will open its doors an hour early every Monday from 9am to 10am until Christmas, offering:
- Dimmed lighting for a serene shopping environment.
- All audiovisual content turned off to maintain a calm and peaceful atmosphere.
Penhaligon’s – Regent Street
The iconic British fragrance house will host Quiet Hour on Mondays from 9am to 10am, featuring:
- Reduced lighting and no music for a peaceful environment.
- Exclusive seated appointments to discover fragrances or explore gifting ideas.
- Appointments will be available on a first-come, first-served basis.
Aromaria – Regent Street
Opening soon, Aromaria will provide a luxurious and calm boutique experience every Monday from 9am to 10am. Highlights include:
- A tranquil atmosphere enhanced by the boutique’s elegant design. First-class service tailored to guests' needs.
- An appointment system for those seeking a personalised shopping experience.
Quiet Hour ensures a welcoming and inclusive environment during the festive season, celebrating the diversity of our visitors. Whether you're exploring bespoke fragrances, timeless fashion, or innovative appliances, this initiative is here to make your shopping experience more meaningful, ensuring moments of connection, calm, and care. For more information or to plan your visit, explore our website or contact the participating retailers directly.