Pride in Central London Neighbourhood | St James's London


Pride in Central London Neighbourhood

How to mark Pride in central London

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The Pride in London parade may be taking place a little later than usual this year, but many of our Regent Street & St James's brands will still be paying homage to Pride month in June.

Read on to discover ways you can mark Pride in central London:


In celebration of Pride month, St James’s Christie’s invites you to virtually step inside its Rockefeller Centre galleries and explore two exhibitions that showcase artists who have made significant contributions to the LGBTIQ+ community. Christie’s will be showcasing several limited-edition works ahead of the July sale from artists such as David Hockney, Andy Warhol, Martin Wong and more, the proceeds of which will go to supporting the ground-breaking charity Visual AIDS. Founded in 1988, Visual AIDS is the only contemporary arts organization fully committed to raising AIDS awareness and creating dialogue around HIV issues today. Step inside the virtual gallery here.


Waterstone’s is celebrating Pride through the power of books, from ground breaking fiction from the likes of Jeanette Winterson and James Baldwin to revelatory LGBTIQ+ history books. Discover inclusive books for children and young adults as well as powerful works of transgender memoirs. Visit Watersone’s on Piccadilly to find out more.

Michael Kors

Michael Kors is this year supporting Pride through the launch of its Pride 2021 capsule collection, featuring a special-edition Pride T-shirt in support of OutRight Action International, a leading global human rights organisation. All profits from the gender-neutral T-shirt, available in white or grey with a rainbow patch, will go towards OutRight Action International. OutRight works at the international, regional, and national levels to research, document, defend, and advance human rights for LGBTIQ+ people around the world. Visit Michael Kors on Regent Street for full details.

Calvin Klein

As year-round partners of organisations around the globe that support LGBTIQ+ advocacy, equity and safety, Calvin Klein launch #momentsofpride, a capsule collection that explores classics including apparel, underwear and accessories made for self-expression. Visit them in store on Regent Street or shop the collection here.


Coach has launched a collection of bright, joyful pieces to celebrate LGBTIQ+ communities all over the world to help young people thrive. Connection and safe spaces are vital for LGBTIQ+ youth which is why the Coach Foundation has made donations to its longstanding partner, the Hetrick-Martin Institute as well as the Albert Kennedy Trust, and new partners Point Foundation and the CenterLink Community of LGBTIQ Centres. All four organizations create empowering spaces, both online and IRL, to ensure LGBTIQ+ young people have access to their chosen family. Visit the Regent Street store to browse the collection from apparel to accessories. Explore more here.


Throughout June, Psycle are celebrating Pride month through a series of classes encouraging donations to organisations that support LGBTIQ+ communities. Stay tuned to the Instagram channel to stay in the know.

Looking for other ways to mark Pride? Visit our community curated gallery that we created in partnership with the GAY Times in 2020, aimed at remembering special moments of Pride in London over the years.