London Fashion Week: What’s Trending | St James's London


London Fashion Week: What’s Trending

Discover the latest looks and events in St James’s

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February brings fashion to the forefront in London; nowhere more so than in our extraordinary corner of the city. We’re proud to share the latest on-trend pieces and activities hosted by leading brands from across St James’s. If you’re looking for seasonal inspiration for AW20, or to adapt your sartorial style, we’re home to a rich and varied hub of creativity and craftsmanship. Keep reading for our recommendations.

Visit the Simone Rocha SS20 installation at Dover Street Market

To celebrate London Fashion Week, Dover Street Market on Haymarket will be home to a Simone Rocha installation. Drawing inspiration from the pastoral aesthetic of Irish ‘Wrenboys’ who used to dress in straw and sing songs from door to door on Wren Day, this striking installation, in line with Rocha’s SS20 collection, is not to be missed. Fashion enthusiasts will also have the chance to take home limited-edition zines, exclusive to Dover Street Market and Simone Rocha stores. The installation will be in-store until the end of February.

Discover timeless style with Luca Faloni, in Princes Arcade

Luca Faloni is best known for offering well-cut men's clothing, crafted from the finest Italian cotton, cashmere, linen and leather. With menswear trends continuing to shift towards more casual styling, this season is no different. Over the last few years, Luca Faloni’s hoodie has emerged as a luxury staple for many a wardrobe. Thanks to its androgynous appeal, it is attracting attention for all the right reasons. Crafted from cashmere, this is a chic take on a hoodie, created with a shaped silhouette to appear casual yet considered. Wander up Princes Arcade to see the new styles in-store.

Explore emerging British fashion brands at Showcase

Regent Street St James’s Showcase offers something a little different. The Next Big Thing is a permanent in-store collection dedicated to supporting the next generation of British based fashion brands & designers. For us, it provides a continual source of style inspiration. The curated edit of ever-evolving talent is resplendent with exciting and innovative new designs, offering you the chance to uncover new favourites across apparel, accessories, jewellery and even lifestyle.

Experience art & fashion at Sofitel St James’s live show

On Monday 17th February from 6pm, Sofitel St James’s on Waterloo Place will be hosting a live fashion show showcasing the creative vision of artist Stephane Koerwyn. Following his shows in New York, Singapore and Tokyo, the show will bring his artwork to life in London within a stunning setting. With dresses made from recycled aluminium, and adorned with colours representing emotion, it should be a brilliant show. RSVP is essential via

Create a bespoke shirt at Emma Willis

Shirt maker Emma Willis’s elegant shop has been on Jermyn Street in St James’s for over 20 years. Offering heritage looks with a modern twist, why not book an appointment to fit a bespoke shirt that flatters your style? Emma’s signature tailoring will ensure an investment piece that will forever stay in style.

If these highlights have piqued your interest, look out for news about how you can experience St James’s style in person. Our London Fashion Week Men’s celebration returns to St James’s this June inviting you to immerse yourself in a festival of fashion, with our compliments of course. Keep up to date by following @StJamesLondon