Curated by world-renowned stylist and Esquire Fashion Director Catherine Hayward, the show highlighted this year’s emerging Spring/Summer trends and the St James’s brands that are bringing them to life in exciting ways. With the crowd filled with famous faces and fashion icons including Jim Chapman and Richard Biedul, the area was brimming with style as well as an abundance of opportunities for wardrobe upgrades, with all the looks available to buy in the menswear specialists laden throughout the area.

This year’s event, held on Saturday 8th June, saw over 30 different labels take to the stage, with specialists like Crockett & Jones handmade shoes and John Smedley’s knitwear featuring alongside select items from the broader ranges of Jigsaw Emporium, Arc’teryx and Sunspel. From the established heritage brands who have perfected their art in our streets for generations, to the contemporary newcomers carving out a name for themselves through reviving traditional artisanal practices, the level of quality and craftsmanship across all the menswear featured was one of a kind. Some key pieces that caught our eye include the amazing collaboration from Paul & Shark and fashion stylist Nick Wooster.

The fashion show was only the beginning of what one could find in St James’s on the day. Jermyn Street and St James’s Market were brought to life with surprises from the pop-up style booth ‘St James’s Edit by Esquire’ displaying the shows key pieces to goodie bags filled with essential oils from Anatomē, and scents from the expert perfumers, Floris. In every corner of the area you could find something a little bit special to celebrate the occasion. Visitors enjoyed complimentary prosecco and cocktails over brunch at Boulestin whilst observing tie-making demonstration at Budd. There was even the chance to become even more dapper through Truefitt & Hill’s wet shave station.

Keep up to date with all the on-going experiences this summer in St James’s and keep an eye out for next year’s LMFW event.