Over three hundred years in the making and still evolving, St James's is an iconic area of central London and to guide you through its hidden gems is your very own Blue Badge tour guide from the British Guild of Tourist Guides.

Blue Badge Guides are internationally recognised for excellence in their field and offer the gold standard when it comes to local knowledge. Our guides will host two walks beginning at St James’s Market that will lead you through the best this one of a kind area has to offer, from food and fashion to art and architecture.

Sunday May 13 & Sunday May 27 – St James’s Food and Fashion

Ever since the 17th century St James’s has been a magnet for the fashion forward indivdual due to its proximity to the royal palace. This walk explores the fine art of retail, from tiny shops and galleries to the tailors who dressed Winston Churchill and 007, from the holders of Royal Warrants to the masters of British food.

Details and Offers

The tours leave from the St James’s Market Pavilion at 11 am, returning in time for lunch at 12.30 pm. Please arrive 10 minutes before the start.

For all those taking the tour, Danish bakery Ole & Steen have kindly offered to provide coffee prior to the walks. Alternatively, if you're looking for a post-walk bite to eat, Japanese restaurant Anzu are kindly offering a discount; simply show your Eventbrite ticket at the counter.