Experience London Fashion Week Men’s in St James’s. With Jermyn Street hosting the iconic catwalk and a plethora of activities happening in our neighbourhood, there’s so much to explore on the 8th of June. The show will have a mixture of newly arrived independents, contemporary established brands, and heritage labels. Brands on the catwalk will include John Smedley, Sunspel, Aquascutum, Barbour International, Budd, Emma Willis, Grenson and Harvie and Hudson.

View the London Fashion Week Men's map here.

From St James’s Market to St James’s Street, as you celebrate the event in our area, enjoy these offerings only available as an exclusive on the day, unless stated otherwise:

Anatomē

Experience a moment of calm during LFWM and explore Anatomē's range of health + wellness products including therapeutic oils, vitamin + nutrient complexes, functional tea blends, and organic skincare. Attendees will enjoy a 20% discount off Anatomē products in-store all day on the 8th June.

Aquascutum

Enjoy complimentary Champagne in-store and 20% off the items purchased (excluding trench coats and rainwear).

Berry Bros. & Rudd

As ‘World Gin Day’ coincides with London Fashion Week Men’s, all customers will have 10% taken off any purchase of No.3 Gin.

Benson & Clegg

Have anything from the Benson & Clegg capsule ready to wear collection for 15% off the price.

Boulestin

Enjoy a complimentary glass of prosecco or 2 for 1 cocktails with any main course from Boulestin’s brunch menu between 10am and 5pm. Alternatively, from their set menu, feast on three courses for £29 with a glass of Champagne for £6 or a cocktail/mocktail for £5 between 5pm and 11pm.

Budd London

Customers who spend over £200 in-store will receive a complimentary pair of stylish Budd cufflinks.

Cubitts

Complimentary eye exams for all and 10% off spectacles for anyone who mentions this offer.

Dukes Hotel

Dine in the hotel’s ‘Great British Restaurant’ with 25% off your bill. Enjoy a spa treatment with 25% off in their Private Members Health Club & Spa. In addition, all Temple Spa products are 10% off for the month of June.

Farzi Cafe

Have a Copper Clarity cocktail with 25% off the price. It’s an exceptional infusion of grapes with Copperhead gin, providing a refreshing fruity and floral flavour, perfectly balanced with grapefruit plum and crispy Riesling finish.

Fortnum and Mason

Take home a selection of Fortnum's wines for 25% off (until 16th June).

Floris

The entire Gentleman Floris range is 20% off on both Saturday and Sunday.

Harvie and Hudson

Enjoy a premium shopping experience with a taste of Pol Roger, whilst browsing the Spring Summer collection. Customers who spend over £200 get a complimentary goodie bag filled with a selection of the best of Jermyn Street; from Fortnum & Mason and Paxton & Whitfield to Floris.

All customers will also have the opportunity to win premium gifts and experiences including champagne and a bespoke shirt to complete the day.

Haymarket Hotel

Treat yourself to a fashionable Negroni, which will only be served on the day. The drink will be made with Taqueray Ten, Biscardo Amarone della Valpolicella and Campari. All for £16.

John Smedley

Sip on a delectable bespoke Remy Martin cocktails in-store. Customers who spend over £250 will also receive a complimentary canvas bag filled with John Smedley accessories, care products and limited edition items from their current 235 campaign.

Le Caprice

Quote ‘London Fashion Week: Men’s’ when you book a table for the Saturday to redeem a complimentary glass of Champagne with your exquisite meal.

Loake

There will be shoe polishing demonstrations outside and complimentary fizz in-store. Customers who make a shoe purchase get 20% off all non-shoe products such as leather holdalls, wallets and belts etc. Customers can also participate in a free prize draw for a Valet Box worth £110.

Maison Assouline

Try their special cocktail ‘The Beau Brummell Dandy’ for £15 on the Saturday.

N. Peal

Any purchase over £300 comes with a complimentary Cashmere Woven Scarf worth £119.

New & Lingwood

Complimentary drinks served in-store. Customers will get 20% off purchases in-store and a goody bag including a pair of New & Lingwood socks with every purchase. The 20% offering will also be redeemable online until 23rd June. There will only be 50 Goody bags on the day.

PINK Shirtmaker

Discover the new Pink in their Jermyn Street flagship store and enjoy a complimentary glass of Champagne in celebration of both their English shirtmaking and London Fashion Week Men’s.

Ramm Footwear

Complimentary wine and beer in-store all afternoon and 15% off all purchases. Every purchases will also come with complimentary custom dress laces.

Sir Plus

Customers will receive a complimentary Toast beer on arrival and a pair of socks with every purchase.

Sunspel

Enjoy complimentary drinks and 15% off all purchases in-store throughout the day.

Taylor of Old Bond Street

Receive a gift bag with any in-store purchase of £30 or over. The bag includes items such as their platinum fragrance sample, sandalwood hand soap 100g, Eton College aftershave cream and a chrome finish Taylor of Old Bond Street pen.

The Stafford Hotel

A complimentary glass of bubbles to everyone who books their delicious St James's afternoon tea on the Saturday.

Tricker’s

Watch a bespoke shoemaking demonstration and have a complimentary Tricker’s leather notebook or keyring with any purchase.

Turnbull & Asser

Experience a tie making demonstration by a craftsperson in true Turnbull & Asser style. From lunchtime on Saturday, in-store customers will also receive a complimentary gin and tonic supplied by Berry Bros. & Rudd.

Food On The Street

Black Cab Coffee

Delicious artisan coffee served from an iconic symbol of London

Bitten Club

Vietnamese Banh Mi with a choice of fillings, noodle salad or sweet honeyed madeleines.

Franco’s

Ice creams served from Franco’s Ice Cream Bike

Il Peperone Piccante

Freshly prepared delicious pizzas from a wood fired oven

Le Beefed

Grass fed beef bavette steak, with hand cut Marris Piper chips

Ole & Steen

Pastries that celebrate the best of Denmark with time honed recipes made from the best ingredients

Wiltons

Fresh Oysters served from Wilton’s oyster barrow