David Gill Gallery presents Barford’s latest body of work, MORE MORE MORE, which features two large-scale installations as well as works on paper.

The gallery’s largest room will be dominated by a life-sized tree measuring 3 metres in diameter, hung with 80 bone china apples with stalks made from prototyped nylon. Barford has engineered a weak point in the stalks so that the fruit can be snapped off, an interaction that activates the artwork and inveigles the apple-picker in a re-enactment of the fall of mankind; there is also a clear reference to the anxiety-infused serotonin hit induced by shopping and social media.

Each fruit is emblazoned with a single word - love, money, sex, power, freedom, empathy, likes, shoes, donations, hair – so that, in choosing one of these tactile, moreish objects, viewers confront their own desires.

A second room features an enormous withered apple, and a number of drawings and paintings. In his exploration of the cultural and historical significance of the apple, Barford examines the human condition and the juxtapostion between our natural inclination for altruism and the drive for individual primacy.

The London-based, multi-media artist is best known for his 2015 installation, the Tower of Babel, exhibited at the Victoria & Albert Museum, a literal and emotional hierarchy of 3000 ceramic models of existing London shops.