Celebrate Chinese New Year with central London | St James's London


Celebrate Chinese New Year with central London

Welcoming the year of the Ox, virtually

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Let’s reset 2021 and start afresh with Chinese New Year - falling on the 12th of February. Celebrating the start of the Year of the Ox is paying homage to a valued animal – the Ox is traditionally associated with characteristics such as being honest and hardworking - positive attributes we should all be looking to channel in 2021.

Whilst travelling might be off the agenda for most, we still want to commemorate this moment virtually. We have suggested the best gifts or experiences to share with your loved ones, even if it must be from afar.

Order a special set menu from Imperial Treasure St James’s

With fine Chinese cuisine a speciality, those living in London can order a decadent set menu from St James's gem Imperial Treasure to celebrate the arrival of the metal Ox.

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Watch Burberry’s brand new Chinese New Year film

The short film ‘A New Awakening’ is directed by Derek Tsang and inspired by the beginning of spring. Featuring Burberry’s exclusive Lunar New Year capsule collection - adorned with a reimagined Monogram motif inspired by the Chinese Zodiac – it is also the perfect place to gather ideas for gifting with items for him, her and for little ones too. Watch here

Sip a Chinese Tea chosen by Whittards

The birthplace of tea, the legend goes that Chinese Emperor Shennong discovered tea in 1737 BC by accidentally dropping leaves into a pot of boiling water. Today, it’s a drink loved by millions of us – so why not sample a loose-leaf blend such as the Whittard's Shanghai Chai, Lapsang Souchong Loose, Jasmine Scented Green Tea (no less than 400 flowers create just 100g) or Gunpowder tea from the Zheijian Province whilst Facetiming a loved one.

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View Artworks from Asian Art in London

You're invited to view a curated array of Ox-themed imagery as well as the wider zodiac calendar. Pay homage to this magnificent creature and view Chinese ceramics, Japanese prints, pottery, carved stone and more.

Discover on social media here

Discover the Lunar New Year collection by BOSS

If you’re eager to see the new year in wearing something special - BOSS’s creativity is above and beyond this year – with menswear, womenswear and accessories collections created in a classic palette of red, black and gold. The bomber jacket in particular has caught our attention, thanks to its super cool androgynous look, and is the perfect present to send to a loved one (or keep for yourself).

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For further ideas on what to do virtually, discover the latest online activity and events in our What’s on guide here., or shop safely with the help of these leading London brands offering personal shopping services virtually here..